NVIDIA Inception Program Member | Enterprise Private AI Infrastructure

WebXR & Browser-Based AR

Immersive AR.
Directly in the browser.

We engineer high-performance WebXR and WebGL solutions that run instantly in standard iOS and Android web browsers. Boost retail conversions, create immersive product visualizers, and launch virtual try-ons without requiring app downloads.

Zero
App Install Friction
60 FPS
Mobile Web Performance
+40%
Conversion Rate Uplift
< 2s
Asset Load Times
https://kraft-3d.viewer.net/configurator
RENDER: WebGL_2.0
FPS: 60 / 60
Surface Anchor Locked

3D Configurator

Mesh Polygon Count
12,450 (Optimized)
Material Profile
PBR_Carbon_Fiber
Draw Calls
18 (Batch Mode)
WebXR Compliance & Performance
WebGL 2.0 Compliant
Sub-2s Mobile Asset Load
Secure glTF DRM Encryption
GDPR Device Privacy
Business Alignment

Browser Augmented Reality. Outcome-Focused.

We don't build gimmicks. We engineer custom WebXR and WebGL solutions directly integrated with your existing e-commerce systems to drive sales and reduce support overhead.

Boost Conversions & Reduce Returns

AR for E-Commerce & Retail

Core Deliverables
  • View-in-Room 3D Products
  • WebXR Product Customizers
  • Virtual Try-On (Apparel & Makeup)
Quantified Impact

Increases check-out rates by up to 40% and reduces product returns by 35% by giving online shoppers accurate spatial understanding of products before buying.

High-Dwell-Time Interactive Campaigns

AR for Brand Engagement

Core Deliverables
  • Ram Mandir AR Architecture Viewer
  • QR-Code Scan-to-Experience
  • WebXR Brand Portals
Quantified Impact

Achieves up to 150% increase in user dwell times and viral sharing by delivering frictionless, zero-app-install interactive 3D campaigns.

Interactive 3D Maintenance Guides

AR for Product Support

Core Deliverables
  • WebGL Assembly Manuals
  • WebXR Setup Instructions
  • Browser-Based Interactive Diagnostics
Quantified Impact

Lowers customer service tickets by 30% by replacing static PDF user manuals with interactive, self-paced WebGL walkthroughs showing exactly how to assemble products.

Flat media cannot capture 3D details.

Attempting to showcase products, teach configurations, or build engaging e-commerce experiences using flat, non-interactive images and videos results in low engagement and high return rates.

Traditional Previews

  • Static 2D Images & Video

    Users must imagine the true size and material quality of a product, leading to purchase hesitation and high checkout abandonment rates.

  • Mandatory App Downloads

    Requiring users to download a native iOS/Android application just to view a product in AR introduces extreme friction, causing 90%+ user drop-offs.

  • Complex, Slow Setup Instructions

    Printed layout guides and complex text manuals lead to customer confusion, product assembly mistakes, and high support ticket volume.

Browser WebXR & AR

  • WebGL Product Configurators

    Customers can customize materials, options, and scales in real-time right inside their web browsers with sub-second performance.

  • Frictionless WebXR SLAM

    A simple click on a website triggers the camera feed, anchoring a dimensionally accurate 3D model onto the floor with zero app installation.

  • Interactive 3D Assembly Manuals

    Deliver animated, self-paced, WebGL-driven assembly guides that visually walk the customer through setups, reducing errors.

Quantified WebXR ROI.

Augmented Reality in the browser is not just a visual novelty. It directly optimizes e-commerce conversions, extends marketing engagement, and reduces returns by clarifying scale.

4.2x
Dwell Time Increase

Interactive 3D configurators capture and hold customer attention significantly longer than static product grids.

+40%
Conversion Uplift

Allowing customers to place a product inside their actual room in real-scale drives higher checkout confidence and sales.

-35%
Lower Returns

Eliminate sizing and color mismatches by letting buyers inspect dimensionally accurate 3D assets in their own space.

< 2s
Web Asset Loading

Our 3D compression pipelines reduce mesh weights to ensure instant browser loading on standard mobile connections.

Industry Verticals

Engineered for Browser Verticals.

We build high-performance WebGL architectures that remove app-install barriers, delivering spatial interactions where your customers are.

🛋️

Retail & E-Commerce

Operational Bottleneck

Sizing and spacing uncertainty leading to high checkout abandonment and product returns.

Our AR Solution

A browser-based WebXR viewer allowing shoppers to instantly place and customize furniture/appliances inside their rooms at 1:1 scale.

Measurable Business Outcome

40% Higher conversion rate | 35% Lower returns

🛕

Heritage & Tourism

Operational Bottleneck

Limited accessibility of complex structural models and architecture to remote viewers.

Our AR Solution

Low-latency WebXR SLAM viewer (Ram Mandir Spotlight) enabling users to project and explore architectural structures in their surroundings.

Measurable Business Outcome

150% Increase in dwell time | Frictionless browser load

🕶️

Apparel & Luxury Fashion

Operational Bottleneck

High return rates for luxury accessories due to sizing doubts and lack of custom preview.

Our AR Solution

Webcam-based real-time face and wrist tracking for virtual trial of premium glasses, watches, and custom jewelry.

Measurable Business Outcome

30% Lower product returns | Extended brand engagement

🏢

Real Estate & Architecture

Operational Bottleneck

Inability of buyers to conceptualize scale and materials from flat 2D blueprint layouts.

Our AR Solution

Interactive WebGL 3D floorplan visualizers with real-time walk-around capability directly in mobile browsers.

Measurable Business Outcome

Accelerated sales process | Multi-device accessibility

📱

Interactive Brand Campaigns

Operational Bottleneck

Low conversion and poor click-through rates on traditional digital marketing media.

Our AR Solution

Frictionless QR-code scan-to-play WebXR interactive games and filters running in standard browser sessions.

Measurable Business Outcome

High viral engagement | Zero app install drop-offs

🔧

Product Support & Setup

Operational Bottleneck

Confusing PDF manuals leading to customer setup errors and high support call volumes.

Our AR Solution

Animated, self-paced WebGL-driven 3D instructions explaining assembly and setup steps visually on mobile screens.

Measurable Business Outcome

30% Reduction in support tickets | Higher customer success

Visual Case Proof

Production WebXR.

We deploy highly optimized WebGL/WebXR components compiled to run instantly in standard mobile browsers.

Client: Heritage Trust / India

Heritage AR Project Spotlight

Engineered a low-latency WebXR augmented reality application. Users scan surfaces to anchor and explore interactive 3D scale models of cultural architectural layouts.

150% Growth
User Dwell Time
Primary Business Outcome

Accessible via mobile browsers, eliminating app download friction and scaling outreach globally.

heritage-ar-viewer.net
WebXR AR Viewer
1
Surface Detection Anchor
Verified (SLAM active)
2
3D Asset Draw Calls
Optimized (Mobile friendly)
3
Interactive Hotspot Tags
Rendered (12 Info Points)
Active Render Loop
WebXR Loop

Browser AR in Action.

We build high-performance WebGL and WebXR applications that run instantly in browser tabs, driving sales and simplifying complex product onboarding.

The Operational Constraint

Devotees and architecture enthusiasts globally could not physically visit to experience the scale and detailed layout of cultural landmarks, limiting global engagement and educational outreach.

The WebXR / WebGL Solution

We engineered a zero-friction WebXR mobile browser application (Ram Mandir AR Spotlight). Built using Three.js and custom SLAM anchoring APIs, users simply scan any floor surface via Safari or Chrome to anchor a 1:1 scale interactive 3D architectural mockup, complete with high-fidelity texture maps and information hotspots.

Core Stack
Three.jsWebXR Device APIsGLTF/GLB CompressionCloudFront CDN
Executive Summary

The Business Case for Browser AR.

We understand that deploying WebXR requires clear integration budgets, optimized 3D asset pipelines, and zero browser security friction.

For the CFO

Frictionless Conversions

We leverage browser-based WebXR standards to run on standard mobile phones, avoiding expensive hardware acquisition while driving sales.

  • 3D Asset & CAD AuditWeek 1-2
  • WebGL Customizer MVPWeek 3-8
  • Store Integration & CDN LaunchWeek 9-12

For the CTO

Standard Browser Tech

We compile and compress high-polygon CAD assets using automated mesh decimation to ensure sub-second browser loads.

WebGL/WebXR code fully compatible with Safari and Chrome mobile browsers.

Auto-decimated 3D assets serving (glTF/USDZ) over global edge CDN cache networks.

Direct iframe/div integration into existing e-commerce shop funnels.

For the CISO

Telemetry & Device Privacy

We secure physical telemetry data. No local camera feeds or room scan coordinates are saved or sent external to user devices.

WebXR permissions remain sandboxed; camera feeds are never stored or transmitted.

3D models delivered via secure token-based CDN requests to prevent asset theft.

Fully GDPR compliant; zero tracking of user home spaces or spatial coordinates.

Methodology & Assets

The WebXR Delivery Framework.

We accelerate browser-based AR deployments using our 12-week optimization framework and pre-built WebGL accelerators.

12-WEEK DEVELOPMENT LIFECYCLE
01
Weeks 1-2

Discovery

3D Asset & CAD Audit. We review your existing product models, materials, and target website funnels.

02
Week 3

Design

GLB Asset Optimizations. Decimating polygons, packing textures, and building basic WebGL viewports.

03
Weeks 4-6

Prototype

Interactive Configuration. Scripting material swaps, product animations, and browser SLAM anchoring.

04
Weeks 7-10

Production

Integration & Deployment. Connecting the configurator APIs to your e-commerce cart and deploying assets to global CDNs.

05
Weeks 11-12

Optimization

Performance Tuning. Auditing mobile browser load speeds, caching protocols, and multi-device frame rates.

KRAFTORS REUSABLE IP ACCELERATORS
{ }

WebGL Shader Compressor

3D Asset Pipeline

An automated compilation engine that compresses high-res product models into web-optimized glTF/GLB formats, cutting file weights by up to 90% without visible fidelity loss.

Deployment readyWebXR Optimization Pipeline Available
{ }

Frictionless SLAM Anchor

AR Positioning Library

A pre-engineered WebXR surface tracking library. Enables fast, browser-based room placement on iOS Safari and Android Chrome, skipping complex manual coding.

Deployment readyWebXR Optimization Pipeline Available
{ }

PBR Material Library

WebGL Shader Materials

A collection of pre-coded physically based rendering (PBR) shaders (leather, metals, glass) optimized to run smoothly at 60 FPS on lower-end mobile devices.

Deployment readyWebXR Optimization Pipeline Available

The WebXR Engineering Stack.

Building 3D for the browser requires custom asset compression, shader coding, and precise state management. We provide specialized WebGL talents for friction-free AR.

High-Performance Browser Renderers

We use three.js and React Three Fiber to build light, interactive 3D web configurations that run smoothly across mobile Chrome, Safari, and desktop browsers.

Core Technologies
Three.jsReact Three Fiber (R3F)BabylonJSPlayCanvas

WebXR Asset Governance & Security.

Distributing 3D models over the web requires strict intellectual property protection and optimized bandwidth management. We secure your assets.

Model Obfuscation & DRM

To prevent unauthorized downloading of your proprietary 3D CAD files, we split models, encrypt vertex files, and decrypt them in-memory only during WebGL render cycles, protecting your IP.

Sandboxed WebXR Privacy

We leverage the standard browser sandbox. The application has zero direct access to raw camera frames or environment points, ensuring complete GDPR compliance and end-user trust.

Optimized CDN Asset Delivery

3D assets are packed and chunk-cached via global Edge CDNs. Secure token validations prevent third-party hotlinking and protect your servers against massive asset-loading traffic bills.

Frequently Asked Questions

Clear answers about WebXR compatibility, 3D file compression, and e-commerce integrations.

No. We utilize WebXR and WebGL standards which are supported natively by Safari on iOS and Chrome on Android. Users simply tap a link or scan a QR code on your website to launch the camera feed and project 3D models directly in their surroundings.

We build automated decimation and material compression pipelines. This converts high-polygon CAD assets into optimized glTF/GLB models, decimate vertex count, bake details into texture maps, and apply Draco compression to ensure assets load under 2 seconds.

Yes. While Safari on iOS has historically had partial WebXR Device API support, we engineer fallback quick-look integrations using Apple's native USDZ viewer. This ensures iOS users get a high-quality 1:1 scale placement experience seamlessly.

We implement multiple security measures including vertex obfuscation and tokenized CDN delivery. The assets are split and decrypted only in-memory inside the WebGL context during rendering, preventing users from easily saving or extracting your source models.

Absolutely. We build our WebGL configurators to be easily embedded as standard React/Next.js components or inside basic web iframes. They connect directly to your shop's cart and product state APIs.

The browser prompts the user for camera access permissions when they click 'Place in Room'. This is a standard sandboxed permission. We do not access or store any video feeds, preserving total user privacy.

By using advanced compression and decimation scripts, we target file sizes under 3MB to 5MB for complex objects, and under 1.5MB for simple objects like furniture, ensuring instant loads even on standard mobile connections.

Very accurate. The browser uses the mobile device's AR engine (ARKit on iOS, ARCore on Android) which calculates physical dimensions using camera SLAM and LiDAR. Placed objects maintain true-to-life dimensions with over 98% spatial accuracy.

Ready to deploy frictionless WebXR?

Eliminate user download barriers. Let us build your high-fidelity, web-optimized 3D visualizer and browser AR tools.

Schedule a WebXR Demo